Monday, February 11, 2008

Like Politics, All Climate Change is Local

Lorenzoni and Pidgeon in Climatic Change Vol 77 (July 2006), 73-96 provide a good reminder of the tried and true lesson that situating policy in the local terms of an audience's life has a much greater chance of being effective. The failure to do this is what results in the curious contrast - people rate concern for global warming high, yet rank it much lower than other concerns. They argue the reason is that those other concerns have greater salience in people's daily lives. Hence the need to render global warming on the same terms.

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