Monday, April 28, 2008

The New Jersey Plan

The New Jersey Energy Master Plan has been released and is available at at: plan incoporates strategies to reduce NJ’s greenhouse gasses to 1990 levels by 2020. Salient elements include nuclear and wind power commitments as well as State wide building codes. But a more exotic idea is to levy a "social benefits charge" on customers which would increase if customers usage exceeds specified levels. There are important opportunities here to research how the presentation of usage data, and how it is described, affects savings. The fact is that, as of toady, we have no real idea about the elasticity of demand.

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